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The Dovetail Agency

Est. 1997

Marketing & PR Agency, Specialists in Luxury Travel and Lifestyle

The Dovetail Agency is a London based boutique PR and marketing agency specialising in travel, hospitality, restaurants and chefs, luxury goods and beauty.

Launched in 1997 by Jayne Alexander, The Dovetail Agency is a respected communications agency with media relations and marketing expertise in the travel, hospitality and luxury lifestyle sectors. The Dovetail brand was developed from a desire to work successfully with clients as a fully integrated extension of their own teams, crafting a strategy to support the client’s overall aims and objectives for their own business. The founder, Jayne Alexander, worked directly with Richard Branson at Virgin Management over a five-year period on several brand launches and subsequent mergers and acquisitions. Experience at IHG and across the travel trade, from airlines to tour operations, provides a thorough understanding of how a client business operates.

Providing measurable results in terms of column inches and very importantly in actual revenue generated as a result of each campaign, clients value the fresh, straightforward approach by Dovetail. With proven experience and excellent contacts across media, trade and brand partners, Dovetail provides the energy and creativity to successfully launch a new company as well as reignite an established concept, both in a B2B as well as B2C arena – in the UK and globally.

Producing smart, targeted campaigns that are designed to contribute directly to the bottom line, media activity is creatively supported with strategic partnerships, sponsorship, awards and events. Activity is designed to elevate a client brand and to carefully consider the positioning with the most relevant of audiences.
"Dovetail has been retained for more than ten years to manage PR and Marketing campaigns for Harrods Corporate Service. They work efficiently and creatively to deliver results, securing editorial in target publications and proactively developing business partnerships that are in keeping with the Harrods brand. They have also managed annual events for us in London and further afield in New York."
Tracy Finn
Head of Harrods Corporate Service
“I enjoy working with Dovetail. They have an eclectic mix of travel clients, each with their own distinctive style. I always look forward to Dovetail’s creative story ideas and appreciate their friendly, knowledgeable and highly efficient approach.”
Lucia van der Post
Associate Editor, FT - How To Spend It
"We have worked with The Dovetail Agency for more than five years and are always more than impressed with their contacts and skills at becoming one of our team. Dovetail has helped to put our name out there as a brand as well as think out of the box on individual projects and from one year to the next. I would have no hesitation in recommending Jayne and her team. Rebecca (our account manager) within a short time knew our product inside out and is always a pleasure to work with."
Will Bolsover
CEO, Natural World Safaris
“Jayne Alexander and her team at Dovetail have always been a joy to work with – helpful with creative angles for stories, efficient and fun: a PR agency that’s proactive rather than re-active.”
Fiona Duncan
Hotel Expert, The Telegraph
"We have worked with The Dovetail Agency for more than a dozen years, first focused on Europe and then expanded globally. They have successfully managed the strategic media relations program of our luxury brand to a targeted group of journalists who influence an ultra-high net worth audience. We trust Dovetail to represent our exclusive, private residential yacht and its unique resident lifestyle and value our long-term relationship."
Anne-Beth Nemeroff
Director, Communications & Public Relations, The World, Residences at Sea
“I've been working with Dovetail for the last few years and I am always impressed with the level of professionalism and depth of knowledge of the luxury travel industry. Every request (no matter how outlandish!) is met with remarkable efficiency — they certainly make my job a lot easier!”
Samantha Coles
Managing Editor, Elite Traveler
Testimonials