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The Dovetail Agency

Est. 1997

Media and Marketing Communications Agency Specialising in Luxury Travel and Lifestyle

Launched by Jayne Alexander, The Dovetail Agency is a respected communications agency with media relations and marketing expertise in travel, hospitality, real estate, restaurants, chefs, luxury goods and wellness.
 The company name was developed from a desire to work as a fully integrated extension of the client's own team, dovetailing to deliver the client's overall aims and business objectives. 

Providing measurable campaign results importantly in actual revenue, Dovetail's team has the energy and creativity to successfully launch a new company as well as reignite an established concept. Producing smart, targeted campaigns, media activity is supported with strategic partnerships, awards and events. 

See Dovetail's MD, Jayne Alexander, featured in: Walpole, Country & Town House, City AMGlobetrenderThe Telegraph & Luxury Communications Council 
"Dovetail has been retained for more than ten years to manage PR and Marketing campaigns for Harrods Corporate Service. They work efficiently and creatively to deliver results, securing editorial in target publications and proactively developing business partnerships that are in keeping with the Harrods brand. They have also managed annual events for us in London and further afield in New York."
Tracy Finn
Head of Harrods Corporate Service
“I enjoy working with Dovetail. They have an eclectic mix of travel clients, each with their own distinctive style. I always look forward to Dovetail’s creative story ideas and appreciate their friendly, knowledgeable and highly efficient approach.”
Lucia van der Post
Associate Editor, FT - How To Spend It
"We have worked with The Dovetail Agency for more than five years and are always more than impressed with their contacts and skills at becoming one of our team. Dovetail has helped to put our name out there as a brand as well as think out of the box on individual projects and from one year to the next. I would have no hesitation in recommending Jayne and her team. Rebecca (our account manager) within a short time knew our product inside out and is always a pleasure to work with."
Will Bolsover
CEO, Natural World Safaris
“Jayne Alexander and her team at Dovetail have always been a joy to work with – helpful with creative angles for stories, efficient and fun: a PR agency that’s proactive rather than re-active.”
Fiona Duncan
Hotel Expert, The Telegraph
"We have worked with The Dovetail Agency for more than a dozen years, first focused on Europe and then expanded globally. They have successfully managed the strategic media relations program of our luxury brand to a targeted group of journalists who influence an ultra-high net worth audience. We trust Dovetail to represent our exclusive, private residential yacht and its unique resident lifestyle and value our long-term relationship."
Anne-Beth Nemeroff
Director, Communications & Public Relations, The World, Residences at Sea
“I've been working with Dovetail for the last few years and I am always impressed with the level of professionalism and depth of knowledge of the luxury travel industry. Every request (no matter how outlandish!) is met with remarkable efficiency — they certainly make my job a lot easier!”
Samantha Coles
Managing Editor, Elite Traveler
Testimonials