Dovetail launched ila apothecary, the organic skincare brand, with founder Denise Leicester and after 15 months of high value press and partner exposure, the company was successfully sold. Dovetail managed a hugely successful consumer and trade media campaign for Noble Isle, a British luxury bath and body collection renowned for its commitment to provenance, sustainability, and sophisticated fragrances.

Most recently, Dovetail has overseen the rebrand of Connock England - an independent brand rooted in British craftsmanship and heritage. Working closely with founder Amanda Connock, the agency advised on logo refinement and visual design, developed comprehensive Brand Guidelines, and led a full digital relaunch. From strategy to execution, Dovetail implemented a cross-platform communications plan to reposition the brand and reinforce its identity across the luxury consumer market.