Dovetail to Drive International Media Strategy For Borgo Antichi Orti Assisi

Dovetail is thrilled to announce its appointment as the marketing and communications agency for Borgo Antichi Orti Assisi, a unique destination in the heart of Umbria that blends regenerative hospitality, organic farming, and holistic wellness.

Nestled just outside the ancient walls of Assisi, Borgo Antichi Orti Assisi is a beautifully restored retreat with deep historical roots dating back to 1444. Originally founded as a small Benedictine monastery outside the city walls, the estate gradually evolved into a peaceful village where monks cultivated terraced gardens, known as hortuli, used for sustenance and medicinal purposes. These historic gardens reflected the Benedictine tradition of herbal medicine and wellness, and today they remain central to the experience at Borgo Antichi Orti Assisi.

“Borgo Antichi Orti Assisi is one of the most magical places I’ve visited – a true sanctuary where nature, wellness and heritage blend. We are incredibly excited to be working with former Inter Milan footballer, Andrea Ranocchia to help tell the story of his exciting project and share Borgo’s peaceful, purposeful spirit with the world.” said Jayne Alexander, MD & founder of Dovetail.

The property features twelve thoughtfully designed residences, panoramic views of Assisi, and a commitment to sustainability, inviting guests to reconnect with nature, history, and the monastic rhythms of calm and care that shaped the original site.

Borgo Antichi Orti Assisi is the perfect place for guests wishing to plan weddings and celebrations with exclusive buy-outs possible of the 12 residences, the estate with the opportunity to host up to 120 guests and accommodation partners in the village of Assisi.