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Case Study: Luca Faloni at Torre Sponda – A Strategic Brand Activation on the Amalfi Coast

  • alexh363
  • 4 days ago
  • 1 min read

A strategic brand activation, Torre Sponda played host to Luca Faloni’s latest fashion campaign—bringing timeless Italian design into dialogue with the drama and elegance of the Amalfi Coast.



From full property takeover to visual identity alignment, this collaboration is a case study in how the right setting elevates a brand story. Vaulted interiors, soft natural light, and uninterrupted Positano views made Torre Sponda not just a backdrop, but a key character in this cinematic production.


At Dovetail, we align our clients with like-minded brands, creating moments that resonate across editorial, digital, and commercial spheres.


📍 Shot on location at Torre Sponda

🤝 @torresponda @lucafaloni


Set high above Positano, Torre Sponda is a flower-filled retreat framed by citrus trees, olive groves, and cascading gardens. The property offers private access to a secluded beach, a shared swimming pool, and panoramic views of the Amalfi coastline.

Owned by the Gaetani sisters - renowned designers in theatre, hospitality and interiors - Torre Sponda blends 13th-century heritage with characterful, contemporary detailing. Recognised as a UNESCO heritage site, it is more than a villa: it’s an immersive expression of Italian culture and design.


The complex is fully independent and guarantees complete privacy - making it a sought-after location for high-end brand shoots and editorial productions.



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