top of page
Dovetail Diaries
The latest luxury travel and lifestyle news, trends and stories
SUBSCRIBE TO OUR NEWSLETTER
A New Chapter in Travel Inspiration for 2026 : Travellers Tales Opens in Marylebone, London
A new travel bookshop and bespoke trip-planning service in Marylebone Travellers Tales , an immersive new concept combining a curated travel bookshop with bespoke expedition travel design, will enjoy a soft opening in December for in the heart of Marylebone. Created for curious minds and adventurous spirits, the boutique space invites visitors to explore the world through literature and embark on their own extraordinary journey. Part cultural destination, part specialist t
1 day ago2 min read
How AI is Increasing the Strategic Value of PR in SEO
For decades, public relations (PR) has focused on reputation management, brand storytelling, and building strong media relationships. Those fundamentals haven’t changed. What has changed is how audiences discover, consume and act on stories.
Nov 212 min read
A New Chapter for Sabi Sabi: The Claremont Boutique Hotel in Cape Town
For more than four decades, the Sabi Sabi Collection has been synonymous with immersive safari experiences in the Greater Kruger. This October, the family-owned brand opened its first city property - The Claremont Boutique Hotel in Cape Town.
Nov 41 min read
Dovetail Stories: The Rise of Sports Tourism
Sports tourism has transformed into a global force. Already worth hundreds of billions, the sector is forecast to exceed £1 trillion within the next decade. While the Olympics and the FIFA World Cup remain the headline acts, travellers are increasingly planning trips around smaller tournaments, seasonal fixtures, and niche sporting events. Destinations have embraced this trend, layering in festivals, fan zones, and cultural experiences to enrich the visitor journey.
Oct 132 min read
The Evolving Shape of Luxury Travel: Autumn/Winter 2025 into 2026
Luxury travel is not standing still. As we leave summer behind and look ahead to the final months of 2025 and into 2026, four clear...
Sep 192 min read
Team Travels: Notes from the Field
At Dovetail, travel is more than a privilege – it’s integral to the way we work. First-hand experiences sharpen the intuition, cultural fluency and curiosity that underpin every campaign. This summer, before the pace of the autumn season begins, members of our team travelled widely – and their observations highlight not just memorable moments, but the trends shaping how and why we travel today. Vancouver Island’s Untamed Appeal – Occasion-led Travel Jayne travelled to Vanco
Sep 193 min read
From Multi-Day Celebrations to Engagement-Moons, The Wedding Trends Defining 2025
As modern couples continue to redefine what a wedding looks like, new trends are shaping celebrations into experiences that are more...
Aug 122 min read
Celebrate the Edinburgh Fringe in Style with Five Star Festival Offer at Prestonfield House
As the Edinburgh Fringe reaches its summer peak, Prestonfield House is offering a rare opportunity to immerse yourself in the city’s...
Aug 111 min read
Dovetail appointed to lead Media Relations for DUKES London landmark relaunch 2026
London-based luxury travel and lifestyle PR and marcomms agency Dovetail is delighted to announce its appointment as the UK partner for...
Aug 42 min read
bottom of page