Sofie Franklin

Sofie Franklin

Beauty Consultant

The Dovetail Agency
With fifteen year’s experience across the health and beauty industry, Sofie started her career as a beauty editor, before moving into PR in this sector seven years ago. Sofie’s experience as a journalist means she understands the importance of a deadline and providing journalists with the relevant information, as well as creative ideas to catch a magazine editor’s eye whether launching a new product or creating buzz around a brand.

Passionate about the luxury beauty industry, and with a life-long love of magazines, Sofie is always on the look-out for the latest features and titles suitable for her clients both online and in print, most recently working at an agency specialising in the professional and luxury hair and beauty industry. With a love of socialising (and a champagne reception!), Sofie has built up a strong contact list of the top salons and spas in the country, as well as key health and beauty editors across trade and consumer press.

Earliest Travel Memory: I was born in Muscat, Oman and travelled the world with my parents during that time until I was 3 before we moved back to the UK, although the only “memories” from these trips are based on photos! My first real travel memory is visiting the Isle of Wight when I was about 5 and playing with two huge Old English Sheepdogs in the garden of the house we were staying in.

Travel Moment I Wish I Could Relive: I was lucky enough to have ”unusual” holidays growing up (which are the norm now), visiting Bali in the mid 90s before it was as big a tourist destination as it is now was very special. A few years ago myself and my husband spent 3 weeks driving across America on Route 66, I would do it all over again tomorrow if I could.

Dream Holiday Destination: With two young children my current dream destination would be somewhere like Mauritius where I could sit all day on a beautiful beach and read in peace!

Desert Island Dish: I’d have Yorkshire pudding with everything if I could…

Best Piece Of Advice: If you can be anything, be kind.

Alternative Career: A Michelin Inspector would be nice!

Something You Don’t Know About Me: I’m an advanced PADI scuba diver…


Other Team Members