Sarah Maxwell

Sarah Maxwell

Account Manager

The Dovetail Agency

Sarah joined The Dovetail Agency in 2017 with a wealth of luxury lifestyle experience, at brands including Ralph Lauren. Sarah excels in the luxury travel and lifestyle sectors with demonstrated experience of securing media coverage for high-end restaurants, five-star hotels and bespoke travel services. Sarah maximises her digital and social media knowledge in her approach to PR strategies to successfully drive results both online and offline, thus achieving far-reaching campaigns. Sarah’s strong network of luxury media and influencer contacts is instrumental when delivering coverage, arranging media stays and initiating brand partnerships for clients.

Earliest Travel Memory: Visiting my cousins at their house in Toulouse every summer as a child.

Travel Moment I Wish I Could Relive: Snorkelling with manta rays off the coast of Nusa Lembongan in Indonesia. 

Dream Holiday Destination: Somewhere I can combine culture and great food with a spot of sunbathing. I’m desperate to start exploring some of Latin America.

Desert Island Dish: The lobster macaroni and cheese from either Bob Bob Cité or Bob Bob Ricard. Ideally served with a glass of chilled Champagne.

Best Piece Of Advice: It’s PR not ER.

Alternative Career: I studied journalism at university and always envisaged myself working at a glossy magazine, however my love for travel took over.

Something You Don’t Know About Me: I spent a summer working in the mountains of North Carolina.

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