Lanny Grossman

Lanny Grossman

U.S. Associate

The Dovetail Agency

For the past 20 years, Lanny has specialised in Public Relations, luxury lifestyle marketing and consumer outreach for some of the world’s pre-eminent hospitality brands. Having spent his career understanding and responding to the wants, needs and attitudes of luxury consumers working in-house for brands such as Small Luxury Hotels of the World, The New York Palace Hotel and famed Tavern on the Green, he capitalised on all of his global experience and knowledge in 2008 founding the boutique, full-service Public Relations firm EM50 Communications. From media outreach to marketing partnerships and corporate branding, Lanny applies an analytical and goal-oriented approach to creating complete and unique marketing solutions for clients around the world stretching from the ends of the earth in Southern Patagonia, throughout Latin America, across Europe and closer to home in the U.S. In addition to launching and working with some of the world’s best hotels and Michelin-Star restaurants, Lanny has launched, and worked with, various craft spirits brands helping them to build a presence across the US and beyond.

Earliest Travel Memory: When I was 7, we took a family trip cross-country to California. I distinctly remember flying first class on PanAm and was mesmerised by it. I still distinctly remember they gave us “slippers” to wear and it felt so special. Once in California, we went to Universal Studios and I got called to participate in one of the shows for the “Keystone Cops” - some would say that was the start of my acting career. We drove up the coast from LA to SF and I remember the beauty of the small cities in between - Carmel & Big Sur. Breathtaking.

Travel Moment I Wish I Could Relive: There are so many. One that comes to mind is the first time I went on an African Safari and came within 5ft of a roaring lion. The vibrations echoed through my entire body. Truly an out of body experience. To top it off, we then pulled onto the side of a river bed and our guide made us some sundowner cocktails as we watched the sun set over the plains. Magical!

Dream Holiday Destination: The Maldives. In all my years in this business, I have worked with amazing resorts there, but have yet to visit!

Desert Island Dish: As it’s an island, I’m hoping it’s surrounded by big beautiful lobsters so I can have lobster barbecues on the beach each night!

Best Piece Of Advice: You’ll never know if you made the perfect choice, but you’ll know pretty quickly if you made the wrong one!

Alternative Career: TV Producer / Development Executive

Something You Don’t Know About Me: When I was 16, I starred in a Colombian bubble gum commercial that’s never been seen since. Good luck searching on YouTube...

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