Joanna Merredew

Joanna Merredew

Account Director

The Dovetail Agency

Joanna joined The Dovetail Agency in 2007 after eleven years working at STA Travel, the global independent travel company and has extensive experience of product, sales, PR and marketing. In her role of Product Manager at STA Travel she managed the British Airways, Virgin Atlantic, Qantas and Emirates accounts. Joanna took on the position of PR and Sponsorship Manager at STA Travel developing public relations with key national media and managing major PR projects. Joanna negotiates and implements all commercial partnerships for Dovetail clients across global media platforms and oversees the account direction of the agency’s largest travel and lifestyle clients. Joanna is able to advise clients on the most effective ways to maximise commercial budgets to communicate brand messaging and leverage additional editorial coverage and continually seeks new routes to target high net worth audiences.

Earliest Travel Memory: Being flown to the Isles of Scilly by my father – it was a very bumpy ride but ignited my love of planes and travel.

Travel Moment I Wish I Could Relive: Diving in the Cook Islands and Fiji on my honeymoon, exploring the most amazing reefs and shipwrecks.

Dream Holiday Destination: Sri Lanka. I’ve been several times myself and have planned a special trip with my three sons. This inspiring country has everything: wildlife, marine life, beaches and incredible historical sites.

Desert Island Dish: The Crayfish Brioche Roll with Bloody Mary Mayonnaise with a delicious glass of chilled white wine, overlooking the sea at The Atlantic Hotel, Jersey.

Best Piece Of Advice: Read as much as you can – knowledge is power.

Alternative Career: An English Literature teacher.

Something You Don’t Know About Me: I can’t steer a boat (ask the Dovetail team!)

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