Jayne Alexander

Jayne Alexander

Managing Director

The Dovetail Agency

Jayne, founder and managing director, launched The Dovetail Agency in 1997 having worked on several launches during her time with Virgin Management, working directly with Richard Branson. Highly respected as an advisor and expert in developing business strategies for clients operating in the luxury lifestyle sector, Jayne prides herself on an innate understanding of the commercials around each client operation. A natural entrepreneurial spirit is infectious for clients, providing an energy and a powerful wealth of ideas and contacts to elevate a business and build a company brand. Jayne gives counsel on all matters related to the success of a client campaign. Jayne is founder of The Champion of Women Awards, held annually to recognise women across all sectors who champion others and has raised much needed funds for Maggie’s in the last two years. Jayne also supports The Felix Project, Starlight Foundation and Elephant Family.

Earliest Travel Memory: Landing at a tiny airport on the island of Skiathos and spotting the holiday rep from the plane window waiting for us on the tarmac. My decision at 13 years old was to work in travel...

Travel Moment I Wish I Could Relive: Driving the Great Ocean Road from Melbourne with family playing the Pina Colada song on full volume.

Dream Holiday Destination: The island of Cavallo near to Corsica.

Desert Island Dish: A new classic from Julie’s Restaurant in Notting Hill: the charred kale risotto with Devonshire crab and horseradish butter. It is best enjoyed with a glass of Montrachet.

Best Piece Of Advice: Breathe and relish the moment.

Alternative Career: To run a book and wine shop.

Something You Don’t Know About Me: I studied and passed WSET Level 1-3 which would allow me to work as a Sommelier.

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