With eight years' experience across the luxury hospitality and lifestyle sector, Alexandra has worked with some of the world's leading brands in hotels and restaurants. Passionate about modern luxury, lifestyle driven hospitality with a keen eye for photography, Alexandra has most recently worked in-house as a Marketing Manager for an emerging luxury hotel group, operating a 5* luxury boutique property in the Scottish Highlands. This in-house experience has given Alexandra a useful insight into how hotels operate, and she brings this commercial awareness and an experiential view of the industry to Dovetail. Alexandra possesses a first-class honours degree in Media, Culture and Communications and has honed her skills and impressive book of travel, food, lifestyle and industry media contacts in London's top tier hospitality PR agencies. An avid foodie, she has also helped build the profiles of some of the city's most notable chefs gaining broadcast media exposure. Alexandra brings commercial knowledge, strategic thinking and creative flair resulting in a fully integrated approach to building brand reputation.
Earliest Travel Memory: Crabbing in the rockpools of Brittany, northern France, where my Nanna was from. We had some fantastic holidays there when I was little that brought us such joy. All we needed was some sand, sea and a make-shift fishing rod and were happy!
Travel Moment I Wish I Could Relive: Zip wiring across the jungle and cave-diving in Mexico.
Dream Holiday Destination: Driving across America – from New England through Chicago, down to Nashville then across to Texas, up the West Coast and finally ending up in Vancouver. I’d love to visit all of the small towns and stay in motels like in the movies!
Desert Island Dish: Jamon croquettas – I can’t get enough of them!
Best Piece Of Advice: Always treat others how you would like to be treated.
Alternative Career: A fitness coach. I get such a buzz from training in a group and would love to help motivate people.
Something You Don’t Know About Me: I danced ballet until the age of 18 (before going to university) and briefly trained at the Royal Academy of Dance.