The Dovetail Agency works in partnership with spa, wellness and beauty expert, Gerri Gallagher to provide a consultancy service to spa brands, hotels and resorts both in the UK and internationally, from helping shape the vision of a new spa development to the re-launch of an existing spa.
With more than 25 years of editorial experience at Tatler, with specific expertise in the field of spas, wellness and cosmetic beauty, Gerri has an extensive global knowledge and unique perspective. Her experience of non-invasive cosmetic procedures is first-hand; she has travelled extensively visiting medical spas and wellness facilities around the world. Gerri oversaw the publication of the Tatler Spa Guide (from its inception in 2007 until 2017), Tatler Doctors’ Guide, Britain’s Top 250 Doctors (2007 & 2013), and Tatler Beauty and Cosmetic Surgery Guide (from its inception in 2004 until 2017).
Dovetail will work closely with Gerri and the Spa Director of a client property to develop a launch or re-opening strategy for a destination spa in the local, national and international media.