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Partnerships: Luxury Brand & Philanthropic

Partnerships: Luxury Brand & Philanthropic

The Dovetail Agency

Luxury Brand Partnerships

Successful brand partnerships naturally generate media exposure and further enhance the profile of a new or existing brand. A strategic partnership will elevate a brand and market positioning by association. The Dovetail Agency will capitalise on existing client partnerships in order to generate editorial features, increase brand value, generate cross-marketing and data capture opportunities.

Dovetail has the expertise and a brimming black book of qualified contacts to develop new brand partners across appropriate sectors. This includes luxury goods and lifestyle, automotive, travel, gourmet, yachting and arts brands. Media partnerships are also developed for activation and joint branded campaigns. These may result in events and e-marketing campaigns to directly communicate with new audiences.

Dovetail is proud of its long-standing relationships with concierge companies, wealth management companies, private members clubs and private banks and is also able to refer private clients. Dovetail will consider brand ambassadors when developing a business strategy. A case study on brand partnerships is available to read here.


An authentic philanthropic message is important when targeting an audience that has achieved a certain level of affluence. Responsible luxury is an ever-popular phenomenon and Dovetail is often asked by clients to help tell the story of their philanthropic or eco-mindful work, to create a mission statement or drive meaningful and impactful partnerships with philanthropic organisations. Dovetail has partnered highly regarded luxury goods and services, with some of the world’s most esteemed charitable and conservation led organisations. Auction lot prizes may be considered for high-net-worth charitable events to showcase Dovetail’s travel and lifestyle clients.

Dovetail also works directly with charitable organisations to launch or further enhance their profile in the public eye with a combination of media outreach and involvement in events, attracting a new audience of trustees and donors. Dovetail has worked with several high-profile charities attracting media attention and the support of VIPs, celebrity and royal patrons. These include:

  • amfAR
  • Butterfly Ball
  • David Shepherd Wildlife Foundation
  • Elephant Family
  • English National Ballet
  • Felix Project
  • Foundation for AIDS
  • Maggie’s
  • Make-A-Wish UK
  • Marie-Curie Annual Fundraiser
  • NSPCC – at Masterpiece London
  • Quintessentially Foundation
  • Red Cross Annual Ball
  • Skiing With Heroes
  • Space for Giants for The Evening Standard
  • Street Smart
  • Sundance Festival
  • V&A
  • WildAid

Dovetail has extensive experience in organising charitable events and campaigns on behalf and in aid of philanthropic bodies.
  • Jayne Alexander has been a committee member for The Quintessentially Foundation for three years, organizing prizes for various initiatives.
  • Dovetail delivered a PR campaign for the annual David Shepherd Wildlife Artist of the Year exhibition, achieving national exposure for the competition
  • Jayne has been a trustee and supporter for The Elephant Family for more than 10 years
  • Dovetail is a loyal supporter of The Felix Project

In 2017, Dovetail launched the annual Champion of Women Awards, hosting more than 350 women in Mayfair. These inspiring awards recognise women from across industries from sport to film and fashion to media, who have paved the way, demonstrated extraordinary talent and provided support and encouragement to peers and the next generation. To date, Champion of Women has raised more than £200,000 in aid of Maggie’s Centres.