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Digital Marketing & Social Media

Digital Marketing & Social Media - Guaranteed Results

The Dovetail Agency
In today’s competitive global luxury goods and hospitality industry, the power of an innovative, eye catching, engaging digital marketing campaign is undeniable.

Lack of online visibility can have a significant impact on the profitability of a business, therefore implementing a intelligent strategy is essential. Brands must continuously update and protect their image, penetrate new markets, pivot through economic challenges and strive to drive incremental clients to their websites and social media. 

The Dovetail Agency is a leader in marketing to a high-net-worth audience and has worked on numerous launch and re-brand projects where public relations and digital marketing have been integrated into 360-degree campaigns.

To help brands formulate and execute an intelligent strategy in the UK, Europe, and the US, as well as the UAE, Dovetail works with trusted partners who advise some of the world’s most prestigious brands.

Key services available:

  • Website design
  • Website build
  • Copywriting
  • Search engine optimisation
  • Analytics
  • Online advertising
  • Metasearch
  • Social media marketing
  • Conversion rate optimisation
  • Hotel benchmarking
  • Hyper-targeted social media campaigns

Dovetail recognises the importance of devising strategies for clients to reach high-net-worth luxury consumers and travellers in China, Hong Kong and Asia. Dovetail collaborates with a luxury lifestyle communications team in Shanghai and Hong Kong to deliver impactful digital campaigns through platforms such as WeChat, Weibo and Little Red Book.

Key services available:
  • Chinese website design
  • Chinese website build
  • Chinese social media management
  • Chinese social media marketing and analysis
  • Chinese influencer marketing
  • Direct email and WeChat messaging
  • Securing online media features with leading lifestyle publications

Social Media

Social media has changed the face of communications, from how, to where, when and with whom people connect. It has become commonplace and immediate, infiltrating almost every aspect of daily existence. For brands, communication has become a two-way channel: direct consumer engagement has increased, content is more creative and visibility has been boosted. From consumers discovering content and sharing opinions, to partners and media developing their brand awareness, it is important for social media to be timely, relevant and engaging.

The Dovetail Agency creates social media campaigns to ensure fresh, on-brand messaging to actively drive audience and reach. The team offers expertise in the nuances across all platforms, with knowledge in travel, food and luxury lifestyle including design and interiors, arts and culture. Dovetail works with established and up and coming influencers to create content and boost engagement, supporting and advising clients when they wish to maintain their own social media management.

Social Media services include:

  • Integrated social media campaign strategies from content creation, planning and execution
  • Communication and social media audits
  • Social media marketing campaigns
  • Influencer and blogger engagement programmes, including regular influencer events
  • Competitor research and analysis

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