CircularHositality

Circular Hospitality

A new sustainability advisory service for the global tourism and hospitality industry.

The Dovetail Agency

Circular Hospitality, powered by Dovetail, is a specialist sustainability and climate change advisory for the global tourism and hospitality industry offering solutions that are good for the planet and business.  


The movement towards a more sustainable future is critical for tourism: the industry is already responsible for eight percent of global green house gas (GHG) emissions. Scientists tell us this decade must be the decade of climate action and regulatory, investor and consumer pressure if mounting. Covid-19 has provided an opportunity for the tourism industry to step back and undertake a complete evaluation, to undergo a sustainable reboot and accelerate the transition towards a climate resilient future.  


The mission of Circular Hospitality is to help future proof businesses and aspire towards a world where travel and experience are regenerative to the planet. Founders Jean-Charles Seghers and Jayne Alexander bring 30 years of combined experience inhospitality and sustainability, including leadership roles with The Climate Group, Tetra-Pak and Virgin Management, as well as extensive operation, sales, marketing and PR experience in the travel and lifestyle sector.  


The Circular Hospitality team work closely with each client to reduce environmental footprints and create circular businesses - eliminating waste from your operations. Our methodology touches on the entire sustainability journey. We support you to:

1. Imagine a climate-resilient business

2. Commit to aspirations and targets

3. Implement to save costs and GHGs

4. Engage with your customers to build revenue on the back of your green credentials.


Circular Hospitality informs on what it will take to be future-proof and manage customer, investor and regulatory demands to lower GHG emissions and protect the planet. Assistance covers board and executive leadership-buy in, stake-holder engagement and industry coalition building, as well as policy and regulatory advice and advocacy and sustainability audits. 


Circular Hospitality also designs tailored, practical solutions or connects hospitality businesses with its network of trusted partners with vetted sustainability credentials. The solutions portfolio includes assistance with: 


  • Energy-saving systems 
  • Water conservation  
  • Sustainable toiletries and amenities  
  • Reduction of food waste  
  • Carbon neutral travel  
  • Local sourcing  
  • Green labelling and certification