MPV 2342

OneOcean Ventures and Marina Port Vell, Barcelona

Aviation & Yachts

The Dovetail Agency

Brief

The Dovetail Agency completed a two-year project to launch and establish OneOcean Ventures, owned by UK merchant bank, The Salamanca Group.

The aim was to launch OneOcean Ventures (yacht facilities, advisory and charter) and specifically the newly transformed Marina Port Vell superyacht marina in Barcelona to a global, lifestyle media database targeting an UHNW client base.

Implementation

The launch event was held at The Monaco Yacht Show, showcasing to yacht owners, media, brokers and captains. A press conference for 60 media was hosted in the Monaco Yacht Club on the opening day of the event followed by an evening reception and dinner, hosted by Martin Bellamy, CEO.

Dovetail successfully aligned OneOcean Ventures with selected luxury brands, developing complementary partnerships to provide new client bases and enhanced brand positioning. Alongside this, Dovetail provided extensive profiling of board members, specifically Salamanca Group and OneOcean Ventures CEO Martin Bellamy in select business and lifestyle media with prominent ‘front cover’ editorial features.

Results

Dovetail promoted and established Marina Port Vell as the leading Mediterranean super yacht marina, generating global media coverage with an estimated editorial value of £1.8m. Marina Port Vell, Barcelona was successfully established as one of the most prestigious superyacht marinas in Europe and was sold by The Salamanca Group within two years of launch.