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Harrods Corporate Service

Business to Business

The Dovetail Agency

Brief

Corporate Service is the business gift division of Harrods. This specialist department of the Knightsbridge store offers a highly respected, expert, year-round, international gifting service to businesses of all sizes across a variety of industries who wish to reward, motivate, thank and acknowledge clients and colleagues.

Implementation

Harrods Corporate Service is a long-standing client. Dovetail oversees the strategy for the retention and growth of a valuable corporate customer database, managing media relations with specialist business and trade titles, marketing campaigns, business development and lead generation. Activity includes:

  • Innovative media pitches relating to seasonal product and relevant business angles pitched to B2B media outlets to generate news and feature editorial
  • Showcase and networking events in partnership with complementary brands to target existing and new corporate buyers. Past partners and venues include Four Season Trinity Square, Hotel Café Royal, Rosewood London and The Soho Hotel
  • Qualification and management of business memberships representing a variety of industry sectors and an international audience
  • Highly targeted commercial activity campaigns across a variety of marketing platforms focused on key purchase periods

Results

Harrods Corporate Service has seen exceptional year on year growth and contributes significantly to the annual turnover of the store.