PAAwards 11

City A.M. PA Awards


The Dovetail Agency
In 2019 Dovetail established and assisted to organise the inaugural City A.M. PA Awards, designed to recognise, reward and celebrate London’s leading PAs and EAs. The awards recognise those individuals whose resilience, organisation and determination make them the core, indispensable force that fuels the engines of our organisations.

Nominations were encouraged from across creative industries and professional services. In the lead-up to the event, a series of print adverts ran in issues of City A.M. to drive public nominations. A dedicated micro-site hosted by City A.M. profiled sponsors and prizes available, which Dovetail assisted to secure. This included Harrods Corporate Service, with a prize including a luxurious Hamper brimming with products from the world-renowned store.

Dovetail arranged for Bob Bob Cité to host the event in its Private Dining Rooms, taking the format of a glamorous cocktail dinner on Wednesday 11th December 2020. From Sony and Spotify, to London & Capital and Lazard & Co., the awards finalists came from across London’s creative and professional industries. Over a spectacular three course meal, the finalists hand-selected by a panel of judges and the editorial team at City AM were narrowed down to two winners: one for City A.M. Creative Industries PA of the Year 2019 and one for City A.M. Professional Services PA of the Year 2019. The awards were a resounding success which will return annually.