London: an international hub home to an abundance of cuisine, iconic cityscapes and an unrivalled atmosphere. Between the standstill traffic and congested underground enters Zero Zero One Travel: the new boutique travel agency with a concierge twist.
From years of experience weaving through commuting traffic, supercar enthusiast and founder Albert Oliver saw an opportunity for fellow driving junkies to escape the city and embrace the speeds of the supercar.
Drawing inspiration from iconic routes around the globe, Zero Zero One Travel revealed five driving itineraries in which the car was the star of the show, rather than simply the means of getting to a destination. Hosted at The Bentley Showroom in Mayfair, the launch event welcomed key media, clients and VIP guests with a keen interest in driving tours. Canapes and cocktails were carefully selected to reflect local ingredients found in each of the five regions, and prizes were announced throughout the night. Winners enjoyed a G48 Hour Tote Bag from British brand Gladstone London, a money-can’t-buy Bentley factory tour as well as a getaway in the Cotswolds at Dormy house complete with a Bentley supercar for the weekend.

With the Bentley windows displaying scenery from each driving destination, passers-by viewed:
- SCANDINAVIA TOUR
Chateau Bouffemont, Northern Paris, France
De Witte Lelie, Antwerp, Belgium
Sir Albert Hotel, Amsterdam, Holland
Fairmont Hotel Vier Jahreszeiten, Hamburg, Germany
Hotel D’angleterre, Copenhagen, Denmark
- FRENCH RIVIERA TOUR
Hotel Splendido, Portofino, Italy
La Reserve Ramatuelle, St. Tropez, France
Domaine De Verchant, Montpellier, France
W Barcelona, Barcelona, Spain
UK TO CROATIA
Hotel Bristol Paris, Paris, France
Hotel Le Palace De Armes, Luxembourg, Luxembourg
Hotel Althoff Hotel, Stuttgart, Germany
Hotel Sacher Salzburg, Salzburg, Austria
InternContinental Hotel, Ljubjana, Slovenia
Esplanade Zagreb Hotel, Zagreb, Croatia
Falkensteiner Hotel and Spa, Zadar, Croatia
Le Meriden Lav, Split, Croatia
UAE & OMAN SELF-DRIVE TOUR
Zaya Nurai Island, Abu Dhabi
The One and Only - Palm, Dubai
The Radisson Blu, Sohar
The Chedi, Muscat
Anantara Jebel Akhdar, Akhdar
Canvas Club Luxury Camping, Wahiba Sands
SAN FRANCISCO TO LOS ANGELES
Four Seasons Hotel in San Francisco, San Francisco, California
Farmont Sonoma Mission Inn & Spa, Sonoma Valley, California
Albert Oliver, founder of Zero Zero One Travel comments: "We launched Zero Zero One Travel to fulfil the needs of clients who wish to break the boundaries of conventional travel and escape the confines of the traditional travel brochure."