Here at The Dovetail Agency, we live, eat and breathe travel. It’s not just a job for our team, it’s a passion which inspires us to learn more and discover the world around us.
Happilythis love also helps with our day to day roles, never more so than when makingsure we have our fingers constantly on the pulse of what’s hot in the industryand the trends we should be looking out for as we move forward in 2017. Withthis in mind, here are five topics we think will be on the tip of everyone’stongue in the coming months:
1. The Year of SustainableTourism
Recentstatements by a nation's leader claiming global warming to be a ‘hoax’have only encouraged those with an interest in the environment andsustainability to make their presence known. This has in turn impacted on theyear’s key travel trends, with the United Nations declaring 2017 theInternational Year of Sustainable Tourism for Development. There is a desire bytravellers to leave a smaller footprint when travelling, whether through theirmethod of travel, choosing a hotel with impressive eco-credentials,volunteering with conservation projects, taking the time to support localcultures or booking with a tour operator who support charitable foundations. Inthe past this was seen as something really only done to any measureby those who were truly ‘green’, yet mainstream travellers will beembracing this approach in 2017.
2. A ‘Bleisure’ Boom
Combiningbusiness with leisure is on the rise. For those who travel around the world forwork, it can feel like a mad rush, with more time in meetings thanactually exploring the destination. To help combat this, employees areincreasingly being given the option to add on extra time in a city, extendingtheir stay once business meetings are done and dusted. Research by the Global BusinessTravel Association showed that 67% of travellers found it important to be ableto extend their business trips for leisure. For the employee, this means the extra travel feelsworthwhile, with partners or families perhaps also able to join. That’s notforgetting the business benefits either: it can help to alleviate stress andbeat jet lag, producing productivity and knowing they have dedicated time forleisure can stop this distracting from opportunities for work.
3. The Rise of the Solo Traveller
Whiletraditionally the realm of the backpacker, the numbers of people braving newdestinations and new experiences alone are on the rise. Over the years, thisconcept has become more accepted and never more so than in 2017. Young peopleare still an obvious market, yet increasingly older generations are taking theleap, perhaps to volunteer, learn new skills or just break out of the mould ofeveryday life. According to research by ABTA, one in six people are nowtravelling alone. This is seeing industry policies such as the ‘single’supplement being abandoned in increasing cases. This trend is also being drivenlargely by female travel, with numerous research studies demonstrating thecase. In fact, Pinterest reported that within a year’s period pins focused onfemale solo travel rose by 350%.
4. An Enriching Experience
Haveyou heard the saying ‘travel is the only thing you buy that makes you richer’?While the fly-and-flop option will always remain a popular one, the desire fortravel experiences that resonate on an emotional level is seeing the industrydevelop opportunities to discover the world in ways that are more adventurous,personal and attuned to local culture. It’s a new way of thinking about theworld, a deeper appreciation for new ways of living which has coined thepopular phrase ‘experiential travel.’ Globalisation means that craving for anauthentic experience is growing and this market has grown 65% yearly since 2009according to an Adventure Tourism Market Study.
5. The Inevitable Brexit Effect
Ifthe news headlines are anything to go by, the value of the Pound seems to befluctuating near constantly currently. With the uncertainty of what lays instore in the coming months, what is certain is that we are feeling the effecton our purses when it comes to travelling within Europe and the US. This couldmake the concept of the ‘staycation’ even more attractive this year, as wediscover new corners of our own country. Equally, it is likely we could becomea new ‘value’ destination within Europe, driving increased inbound tourism fromoverseas visitors to UK shores. If you are searching for that dream holidayrental, now might just be the time to forgo Spain and look closer to home.
Whattrends do you think we will see emerging this year? We’d love to hear yourthoughts.