Freedom Day in South Africa
27 April 2016

Freedom Day in South Africa

The Dovetail Agency

Today marks Freedom Day in South Africa, which is celebrated annually on 27th April. This celebration marks the 22nd anniversary of the day in 1994 when the country held its first ever all-race, democratic election, putting an end to decades of sanctioned racial oppression under the apartheid system. Here at The Dovetail Agency, South Africa is a country that is very close to our heart, as one of our clients is Sabi Sabi Private Game Reserve ( in South Africa. Sabi Sabi is very proudly South African, and are extremely happy to call this incredible country their home. Multiple members of the Dovetail team have visited and fallen in love with South Africa. Therefore, it is important for us to truly understand what Freedom Day means to South Africa. 

Freedom Day is significant because it marks the end of more than three hundred years of colonialism, segregation and white minority rule, and the establishment of a new demographic government led by Nelson Mandela. For many South Africans Freedom Day brings back memories of the euphoria of 1994, when black, Indian and mixed race voters stood in long meandering lines - alongside whites - to cast their first ballots. Nobel peace laureate Desmond Tutu said the day felt like "falling in love". This year’s Freedom Day celebrations are a highly significant occasion as South Africans have are also celebrating 22 years of Constitutional Democracy today. 

Make sure you follow everything you need to know about today’s #FreedomDay on Twitter!