Having achieved Investors in People accreditation, Dovetail prides itself on a dedicated and professional approach to business.

Dovetail provides measurable results in terms of column inches and actual revenue generated as a result of each campaign. Maintaining excellent contacts within the consumer and trade media, Dovetail produces quality, targeted media coverage that is designed to contribute directly to the bottom line.

The Dovetail Agency was established by Jayne Alexander, formerly sales & marketing director with The Virgin Group, working directly with

Richard Branson on a number of new business ventures including two major projects:

Virgin Ultimate included the marketing of Necker Island, developing a portfolio of properties and services to complement Necker and to encourage cross marketing activity and referrals.

Virgin Gift vouchers were developed from Jayne’s own initial business idea and designed to generate incremental business across the Group.

Jayne has over twenty years of experience within the luxury travel industry – having worked for the specialist incentive agency Soler International, Inter-continental Hotels and the Virgin Group.