Our Team

The Dovetail Agency has quickly grown through reputation, recognised by Marketing Magazine as one of the UK’s top ten fastest growing small PR companies.

Jayne Alexander - Managing Director

Jayne Alexander, founder and managing director, launched The Dovetail Agency 21 years ago having worked on several launches during her time with Virgin Management, working directly with Richard Branson. Highly respected as an advisor and expert in developing business strategies for clients operating in the luxury lifestyle sector, Jayne prides herself on an innate understanding of the commercials around each client operation. A natural entrepreneurial spirit is infectious for clients, providing an energy and a powerful wealth of ideas and contacts to elevate a business and build a company brand. Jayne gives counsel on all matters related to the success of a client campaign. Jayne is founder of The Champion of Women Awards, held annually to recognise women across all sectors who champion others and has raised much needed funds for Maggie’s in the last two years. Jayne also supports The Felix Project, Starlight Foundation and Elephant Family. An avid and passionate traveller, Jayne has achieved WSET 1,2,3 and continues to study wines and languages as well as dance in her down time.

Lucy Moss - Creative Director

After gaining a BA (Hons) in English Literature, Lucy went on to study for an MA in History of Design at the Royal College of Art, whilst completing an internship program at Traveller. After her studies, Lucy worked for one of Europe’s largest publishing houses before joining The Dovetail Agency as an Account Executive in 2005, where she worked across both the business and consumer media relations for Gleneagles Hotel, Coco Palm Bodu Hithi, Peter Island, Corporate Service at Harrods, Guludo Beach Lodge as well as The Lowell.In 2008, Lucy moved into health, beauty and lifestyle PR where she managed key accounts, including the premium Power Plate brand, London’s leading luxury health club, The Third Space, and fine jeweller, David Marshall London.Lucy rejoined The Dovetail Agency in 2010 and brings with her a slew of impressive health, beauty and luxury lifestyle contacts. She currently works across both consumer and business media.

Katherine Han  - US PR Director

A graduate of Cornell University in Ithaca, New York, Katherine has over 20 years’ experience in the PR industry. Based in the U.S., Katherine’s expertise lies in media relations, community relations, creative writing, press tours, special event/trade show coordination, pitching story angles and strategic planning. Throughout her career, Katherine has gained extensive experience in travel, luxury lifestyle, food and beverage, design, spa and wellness, health and fitness, real estate, hospitality, and retail industries. Working with some of the best travel PR agencies in the industry has seen her represent an impressive client roster of the most recognised hotels, restaurants, spas, travel outfitters, destinations and industry hospitality leaders in the world. Well-connected with key editors, journalists, freelance writers and industry influencers throughout North America, Katherine has executed successful, results-driven PR campaigns garnering media placements in top magazines, newspapers and TV outlets on a regional and national and international basis. Favourite travel destinations: Peru and Korea.

Joanna Merredew - Account Director

Joanna graduated from Nottingham University with a degree in American Studies. Prior to university she spent a year travelling in India, South-East Asia and Australia. Joanna joined The Dovetail Agency in 2007 after eleven years working at STA Travel, the global independent travel company. She has extensive experience of product, sales and marketing having worked as a Retail Sales Manager for five years, overseeing twenty UK retail branches. In her role of Product Manager at STA Travel she managed the British Airways, Virgin Atlantic, Qantas and Emirates accounts; responsible for the negotiation of fare proposals and marketing agreements for global markets with senior sales executives. Joanna implemented tactical campaigns that resulted in an increase in sales of product to key markets of Africa, Asia and Australia. Joanna took on the position of PR and Sponsorship Manager at STA Travel developing public relations with key national media, managing major PR projects.

Joanna has an extensive network of business, consumer and trade media contacts. She also has extensive B2B expertise, proposing and implementing several highly successful brand partnerships for Corporate Service at Harrods and The World. She has experience of working with tour operators from all sectors of the industry and regional and country tourist boards. Joanna has an incredible attention to detail and produces concise and measurable reports for each client on a monthly basis and holds client conference calls for detailed updates.

Rebecca Thomas  - Account Director

Rebecca Thomas joined The Dovetail Agency in 2014 with a passion for travel which she has translated into proven success for the company’s clients. With a First-class Honours Degree in Media Studies with English, Rebecca has a wealth of experience in writing for the media and has a strong network of contacts across consumer, business and trade for the travel and lifestyle sectors. A background in PR for large-scale trade shows has provided her with an understanding of event management. Assisting to drive strategy across the Dovetail Agency client base, Rebecca has a keen eye for detail, strategic thinking skills and a creative mind. She has travelled widely, from Namibia to New York, Cambodia to Cuba and is always looking to further broaden her global experience.

Sarah Maxwell - Account Manager

Sarah joined The Dovetail Agency in October 2017 with a wealth of luxury lifestyle experience, at brands including Ralph Lauren. Sarah excels in the luxury travel and lifestyle sectors with demonstrated experience of securing media coverage for high-end restaurants, five-star hotels and bespoke travel services. Sarah maximises her digital and social media knowledge in her approach to PR strategies to successfully drive results both online and offline, thus achieving far reaching campaigns. Sarah’s strong network of luxury media and influencer contacts is instrumental when delivering coverage, arranging media stays and initiating brand partnerships for clients.

Alice Jackson - Junior Account Manager

Alice joined The Dovetail Agency in July 2017 having achieved a First Class Honours in Communication and Media from the University of Leeds. Alice works closely with the travel team to execute results-driven PR and marketing campaigns, including event planning, spa and wellness launch projects, assisting on B2B campaigns as well as securing VIP and influencer visits. Alice has a strong black book of agents and PAs for globally recognised celebrities based in London. Since travelling internationally from a young age, Alice has developed a keen interest in exploring new cultures and an awareness of luxury lifestyle brands.

Abigail Hansford - Account Executive

Abigail joined The Dovetail Agency in May 2019 following two years with the Goodwood Estate. After graduating from Bangor University with 2:1 BSc in Psychology, Abigail worked in the busy press rooms and helped create PR strategies for the internationally recognised events. Abigail developed fantastic communication skills working across all areas of the Estate, from planning and overseeing filming to organising press stays at The Goodwood Hotel and writing press releases for the restaurant, Farmer Butcher Chef. Abigail discovered a love for travel at a young age, spending her university holidays living as an expat in Mumbai. Her ongoing goal is to experience as many different cultures as possible.

Georgina Chandler - Account Executive

Georgina has worked with a number of highly respected beauty brands including Charlotte Tilbury, Diptyque and Huda Beauty. She launched Glossier Play and Pat McGrath into the UK market, after finding her passion in communications with internships at Christian Dior and Liz Matthews PR. Georgina achieved a 2:1 bachelor’s degree in Media and Communications at Coventry University and since then has developed a wealth of experience working in luxury lifestyle PR. Georgina’s experience includes media and influencer relations, events, brand partnerships, digital and social media.

Johanna Payton  - Media Trainer

Johanna is a travel and lifestyle journalist, teacher and media trainer. Her features have been published across the national press since 2002 and she spent two years on-staff as a commissioning editor at the Guardian. Johanna started her media training career in 2008, leading training courses for journalism.co.uk. In 2011, she joined London Metropolitan University as a visiting lecturer and has since taught classes on journalism & copywriting, pitching, interview skills and public speaking for Channel 4, the Guardian and a host of independent companies and charities. In 2017, she started working with The Dovetail Agency's clients, designing bespoke training sessions to help them prepare for media interviews and events.