Jayne has over 20 years of experience within the lifestyle and travel sector, having worked for Inter-Continental Hotels and The Virgin Group before launching The Dovetail Agency 15 years ago. Formerly sales and marketing director within Virgin, Jayne has successfully built up an excellent industry profile. With a proven track record, achieving all targets set in previous job roles, both in PR and marketing management, Jayne is results-driven and promises effective implementation of a new project or strategy with outstanding results. Jayne’s experience includes a launch project for The Virgin Group. Virgin Ultimate was developed as a luxury collection of UK and international properties. Each hotel or resort was required to meet a high standard in order to be aligned and promoted alongside Necker Island and La Residencia.Jayne and her team have managed press and client launch events in London, New York, Frankfurt, Milan and Sydney. At Virgin, Jayne managed all aspects of business start-up from the creation of sales and administration systems, to the writing and implementation of an effective global marketing and PR plan. Virgin Gift Cards were developed from Jayne’s own initial business idea, as presented to Richard Branson. They were designed to generate incremental business for The Virgin Group, and as forecast achieved target within 18 months. The company was sold after five years for £15 million.Jayne works with each client to develop an all encompassing business strategy and tactically to counteract need periods and weaker areas of a client’s business. As Marketing Director with Virgin and in-house Sales Director at Inter-Continental Hotels, clients involve Jayne in the planning and implementation of the overall sales, marketing, product and PR planning process.
After gaining a BA (Hons) in English Literature, Lucy went on to study for an MA in History of Design at the Royal College of Art, whilst completing an internship program at Traveller. After her studies, Lucy worked for one of Europe’s largest publishing houses before joining The Dovetail Agency as an Account Executive in 2005, where she worked across both the business and consumer media relations for Gleneagles Hotel, Coco Palm Bodu Hithi, Peter Island, Corporate Service at Harrods, Guludo Beach Lodge as well as The Lowell.In 2008, Lucy moved into health, beauty and lifestyle PR where she managed key accounts, including the premium Power Plate brand, London’s leading luxury health club, The Third Space, and fine jeweller, David Marshall London.Lucy rejoined The Dovetail Agency in 2010 and brings with her a slew of impressive health, beauty and luxury lifestyle contacts. She currently works across both consumer and business media.
Joanna graduated from Nottingham University with a degree in American Studies. Prior to university she spent a year travelling in India, South-East Asia and Australia. Joanna joined The Dovetail Agency in 2007 after eleven years working at STA Travel, the global independent travel company. She has extensive experience of product, sales and marketing having worked as a Retail Sales Manager for five years, overseeing twenty UK retail branches. In her role of Product Manager at STA Travel she managed the British Airways, Virgin Atlantic, Qantas and Emirates accounts; responsible for the negotiation of fare proposals and marketing agreements for global markets with senior sales executives. Joanna implemented tactical campaigns that resulted in an increase in sales of product to key markets of Africa, Asia and Australia. Joanna took on the position of PR and Sponsorship Manager at STA Travel developing public relations with key national media, managing major PR projects.Joanna has an extensive network of business, consumer and trade media contacts. She also has extensive B2B expertise, proposing and implementing several highly successful brand partnerships for Corporate Service at Harrods and The World. She has experience of working with tour operators from all sectors of the industry and regional and country tourist boards. Joanna has an incredible attention to detail and produces concise and measurable reports for each client on a monthly basis and holds client conference calls for detailed updates.
Rebecca Thomas joined The Dovetail Agency in 2014 with a passion for travel which she has translated into proven success for the company’s clients. With a First-class Honours Degree in Media Studies with English, Rebecca has a wealth of experience in writing for the media and has a strong network of contacts across consumer, business and trade for the travel and lifestyle sectors. A background in PR for large-scale trade shows has provided her with an understanding of event management. Assisting to drive strategy across the Dovetail Agency client base, Rebecca has a keen eye for detail, strategic thinking skills and a creative mind. She has travelled widely, from Namibia to New York, Cambodia to Cuba and is always looking to further broaden her global experience.