Vicky has over twelve years’ experience working in the travel and lifestyle sectors as a PR, marketing and communications expert. She joined The Dovetail Agency in May 2017 as Senior Account Director bringing a wealth of knowledge and an expansive list of media, business and trade contacts. Vicky has held roles both in-house and externally -working with tour operators, tourist boards, hotels, resorts, sports governing bodies and airlines. More recently she has developed campaigns for women's active wear and lifestyle brands including a project in the wealth management sector. She is also very experienced in crisis management and communications.
A graduate of the University of Canterbury with a BA (hons) in English and American Literature and creative writing, Vicky has worked as a researcher and writer for Greenwood Guides(accommodation and travel guides to South Africa and New Zealand), tested and reviewed skis and equipment for Ski+board and Snow Magazine and published a short story in the Independent. Her creativity, enthusiasm and passion for whatshe does, coupled with a love of efficiency and spreadsheets, have been instrumental in Vicky’s ongoing success in devising and delivering imaginative,measurable campaigns.
Vicky is an expert skier and snowboarder(having worked in-house as PR and Partnerships Manager at the Ski Club of Great Britain) and loves the mountains. She is also a keen cyclist and an advance open water diver.
Favourite travel destinations: South Africa, New Zealand, the Canadian Rockies and the Italian Dolomites.