Brand Strategy

The Dovetail Agency recognises the incredible value of marketing partnerships with respected brands to endorse and complement the image of each client. The Dovetail Agency will develop an integrated strategy with media relations and marketing for each client, taking into consideration positioning with a clear objective to build brand value and recognition within the most relevant of target audiences.

Activity will include events, promotions, co-operative direct mail, advertorials and exclusive offers.

Specific marketing projects and events with our current clients have included:

AAG Private Wealth Management

The Dovetail Agency arranged an exclusive private Christmas shopping event for AAG clients at Ralph Lauren, Bond Street for 150 clients. The event produced significant incremental revenue for the store and provided the AAG management team with an effective opportunity to meet with clients in a less formal setting.

 

Basecamp Explorer

Fitness Retreats with specialist company Wild Training were designed and launched at Can Rigall, Basecamp Pyrenees, one of the most innovative ecological hotel retreats in Europe.

 

Corporate Service at Harrods Showcase Events

The Dovetail Agency manages several product showcase events each year for the business to business gift division at Harrods. In partnership with the finest venues in major UK and international cities, the events provide an excellent introduction to new corporate clients. They also provide an opportunity for hotel partners to invite their key clients to an event hosted by the world’s most famous department store.

 

Maradiva Villas Resort and Spa, Mauritius

The Maradiva Spa Festival was launched at Urban Retreat at Harrods, bringing a taste of Mauritius to London. The Festival achieved exceptional coverage and was promoted throughout the store for a whole month to all of Harrods’ loyalty reward card customers. The campaign generated exposure valued at £285,000 to a high net worth audience and a visitor increase to Maradiva from the UK of 8% in twelve months.