Upon appointment, Dovetail will carry out a full PR audit of previous activity and coverage. A full programme of company familiarisation is essential to establish the overall business objectives.

This exercise will include a segmentation of markets in order to tailor the appropriate message to the desired audience. The markets may include leisure & lifestyle, conference & incentive, business travel and corporate hospitality.

Business to Business clients include: Harrods Corporate Service, The Royal Yacht Britannia, The National Museum and Maritz Inc.

Our Case Studies highlights just a few of the many tailored campaigns managed by Dovetail in recent months. Jayne Alexander would be delighted to discuss how Dovetail would action your own tactical and strategic objectives.