The Dovetail Agency launched a Polo Bar Mayfair pop-up at the cocktail bar at OneOcean Club in collaboration with Tanqueray Ten and the Diageo marketing team.
‘A slice of Mayfair in Barcelona’ was developed as a concept, with the majority of the regular Polo Bar guests fleeing to the Mediterranean for the month of August. With Mayfair being quiet at this time of year, the Bar Manager and his mixologist invited their guests, friends and associates to join them in the city of Barcelona. Renowned for its gin and tonic bars, Tanqueray Ten was a natural partner for the media event and pop-up bar in August.
A PR and Marketing campaign was managed from March to August to secure national and regional coverage in print and online, as well as social media, competitions and promotions. A small group press trip took place in July to announce and showcase the collaboration.
Confirmed media included Good Things, About Time, Gin Monkey, Good Things, House of Coco, The Mayfair Magazine and Yacht Investor. The Dovetail Agency also co-ordinated media activity in Spain with the Barcelona based agency for OneOcean Port Vell. There was collaborative marketing between the Polo Bar, OneOcean, Salamanca (owners of Marina Port Vell) and Tanquerey Ten.