OneOcean Port Vell, Barcelona
The Dovetail Agency completed a two-year project to launch and establish OneOcean Ventures, owned by UK merchant bank, The Salamanca Group.
The aim was to launch OneOcean Ventures (yacht facilities, advisory and charter) and specifically the newly transformed OneOcean Port Vell superyacht marina in Barcelona to a global, lifestyle media database targeting UHNW client base. The launch event was held at Monaco Yacht Show, showcasing to yacht owners, media, brokers and captains.
Dovetail promoted and established OneOcean Port Vell as the leading Mediterranean super yacht marina, generating global media coverage with an estimated editorial value of £1.8m. Alongside this, Dovetail provided extensive profiling of board members, specifically Salamanca Group and OneOcean Ventures CEO Martin Bellamy in select business and lifestyle media, securing a four page feature in Director Magazine including the front cover.
Dovetail successfully aligned OneOcean with selected luxury brands, developing complementary partnerships to provide new client bases and enhanced brand positioning.
Dovetail supported the successful bid to host the MYBA Charter Show at the marina in April 2017.