Maradiva Villas Resort & Spa
Whilst managing the media relations for Maradiva Villas Resort & Spa, The Dovetail Agency launched a three-day cookery school at the resort in Mauritius with Mauritian born Chef Shelina Permalloo, winner of BBC Masterchef.
Following her credible win, The Dovetail Agency approached Shelina and her team with the opportunity for a collaborative partnership. Renowned for it’s outstanding organic kitchen garden and pioneering approach to food, Maradiva was the ideal fit.
Combining a group of paying guests and media invited by The Dovetail Agency, Shelina held her first cookery school, teaching guests the secret to the island’s exotic cuisine which draws on an abundance of fragrant flavours and spices. Press in attendance included House & Garden, Red and The Telegraph.
The Dovetail Agency worked to secure flight support from Kuoni. Cross marketing between Maradiva, Planet Destinations (the trade representatives of Maradiva) and Kuoni added value for all partners and increased reach.