Dovetail hosts the inaugural Champion of Women Awards 2017 in support of Maggies

The inaugural Champion of Women Awards, in support of cancer charity Maggie’s Centres, will take place on Friday 29th September 2017 in the stunning art deco ballroom of The Sheraton Grand London Park Lane Hotel on Piccadilly in Mayfair.


The Champion of Women Awards was born out of a desire to recognise the achievements and compassion of women who support other women and young girls. A who’s who of fascinating women from across the UK, the awards will celebrate those who have excelled in their field of business across television and film, sport and fitness, fashion and beauty, travel and lifestyle, medicine and finance. The aim of the event is to raise in excess of £100,000 for Maggie’s, both for Centres in London and Scotland.


Sue Finlay, Hotel Manager of The Park Tower Knightsbridge, a Luxury Collection Hotel comments: “Having supported Maggie’s for many years, I am delighted to be part of the team organizing this inaugural Awards lunch. Having previously organized Maggie’s fundraising events at The Park Tower Knightsbridge and The Sheraton Grand Hotel & Spa Edinburgh, I am delighted that one of our sister hotels, The Sheraton Grand London Park Lane, is hosting this event and continuing to support the charity.”


Founder and Managing Director of The Dovetail Agency, Jayne Alexander adds: “To mark our 20th anniversary, we are delighted to be supporting Sue Finlay and the team at the Sheraton Grand London Park Lane in organising such an empowering event. The awards will acknowledge the huge achievements of some extraordinary women across the UK, from women in the charity sector, to women in business, sports and medicine.”


All proceeds from this event will go towards supporting two Maggie’s Centres – both in London and Edinburgh. Maggie’s provides practical and emotional support to all those living with cancer. Built in the grounds of NHS hospitals, Maggie's Centres are designed by leading architects to be warm, welcoming places with professional cancer support specialists on hand.


This inaugural awards initiative will showcase extraordinary talent at a glamorous lunch to be attended by 350 guests. The event will commence with the Maggie’s Pop-Up featuring luxury lifestyle brands with a donation made to the charity on each purchase. Guests will enjoy a three course lunch with wines and an inspiring awards ceremony, entertainment and special guests, a glitzy silent auction and raffle with an impressive array of lots from fashion and travel partners.


Post lunch cocktails will be served at the Bloom Gin Bar with lounge music for guests to stay on and relax with friends.


Mayfair Times is proud to be the media partner for the Champion of Women Awards 2017. Corporate sponsors include AAG Wealth Management, Corporate Service at Harrods, Cuisinart, IFX, My Wealth Cloud, Zero Zero One Travel.


The lunch is kindly supported by Baxters Solutions in Print, Bloom London Dry Gin, Fever-Tree, Highland Spring, Levin Wines, Neill Strain Floral Couture, Nyetimber, Rococo Chocolates, and The Tootsie Rollers.


Tickets are priced at £95 (tables of 10 are £950). To book tickets please visit or call Lydia Spencer in Maggie’s Special Events Team on 020 7386 3514.


Please nominate your champions before Thursday 31st August 2017 at