The Dovetail Agency

The Dovetail Agency celebrates it's 20th Anniversary having been launched by Jayne Alexander in 1997. As a specialist brand communications agency with PR and marketing expertise in the luxury travel and lifestyle sector, media and marketing expertise extends to consumer, corporate and trade audiences.

Providing measurable results, not just in terms of column inches but in actual revenue generated as a result of each campaign, clients value the fresh, straightforward approach to business. With proven experience and excellent contacts across hospitality, property, corporate and retail, Dovetail provides the energy and creativity to successfully launch a new brand as well as reignite an established concept. 

Producing smart, targeted campaigns that are designed to contribute directly to the bottom line, media activity is creatively supported with strategic partnerships, sponsorship, awards and events. Activity is designed to elevate a client brand and to carefully consider the positioning within the most relevant of audiences.

The Apprentice in Jersey

Case Study

The Apprentice in Jersey
The Dovetail Agency‘s client, The Atlantic Hotel and Ocean Restaurant, Jersey was chosen by Lord Sugar as the final “treat” for the winning team of BBC1’s flagship business programme The Apprentice
The Apprentice in Jersey

Case Study

The Apprentice in Jersey
The Dovetail Agency‘s client, The Atlantic Hotel and Ocean Restaurant, Jersey was chosen by Lord Sugar as the final “treat” for the winning team of BBC1’s flagship business programme The Apprentice
The Apprentice in Jersey

Case Study

The Apprentice in Jersey
The Dovetail Agency‘s client, The Atlantic Hotel and Ocean Restaurant, Jersey was chosen by Lord Sugar as the final “treat” for the winning team of BBC1’s flagship business programme The Apprentice