The Dovetail Agency

The Dovetail Agency was launched by Jayne Alexander in January 1998 as a specialist boutique agency with PR and marketing expertise in the luxury travel and lifestyle sector. Media and marketing expertise extends to consumer, business and trade audiences.

Providing measurable results, not just in terms of column inches but in actual revenue generated as a result of each campaign, clients value the fresh, straightforward approach to business and excellent contacts across the hospitality, property, corporate, retail and luxury brand sectors.

Producing smart, targeted campaigns that are designed to contribute directly to the bottom line, media activity is creatively supported with strategic partnerships, sponsorship, awards and events. Campaigns are specifically designed to elevate a client brand and to carefully consider the positioning within the most relevant of audiences.

We are a specialist public relations and marketing agency with proven expertise in the travel, hospitality and luxury lifestyle arena.
The Apprentice in Jersey

Case Study

The Apprentice in Jersey
The Dovetail Agency‘s client, The Atlantic Hotel and Ocean Restaurant, Jersey was chosen by Lord Sugar as the final “treat” for the winning team of BBC1’s flagship business programme The Apprentice
The Apprentice in Jersey

Case Study

The Apprentice in Jersey
The Dovetail Agency‘s client, The Atlantic Hotel and Ocean Restaurant, Jersey was chosen by Lord Sugar as the final “treat” for the winning team of BBC1’s flagship business programme The Apprentice
The Apprentice in Jersey

Case Study

The Apprentice in Jersey
The Dovetail Agency‘s client, The Atlantic Hotel and Ocean Restaurant, Jersey was chosen by Lord Sugar as the final “treat” for the winning team of BBC1’s flagship business programme The Apprentice